role
serif
sans
slab
soft
matthew carter
morisawa
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Matthew Carter is a type designer with sixty years’ experience of typographic technologies ranging from hand-cut punches to computer fonts. After a long association with the Linotype companies he was a co-founder in 1981 of Bitstream Inc., the digital type foundry, where he worked for ten years. He is now a principal of Carter & Cone Type Inc., in Cambridge, Massachusetts, designers and producers of original typefaces.

Matthew Carter has been described by The New Yorker as “the most widely read man in the world” for producing some of the most frequently used typefaces, such as Georgia, Verdana, and Tahoma.

Morisawa approached Matthew in 2014 about designing a Latin typeface with two aims: to produce an important addition to the company’s library, and to increase the company’s knowledge of Latin typography. The result is Role, a Latin superfamily that features 4 families, 200 styles, and 3 optical sizes.